Established in 2020, Alchemy sells Canadian-grown cannabis, accessories, and merchandise using a business model that challenges traditional stigmas of cannabis. To us, the death of retail is a misguided notion. Instead, we believe that the future of retail is immersive, engaging, and compelling. Our downtown Toronto flagship encompasses that vision in a highly-considered space designed by acclaimed Studio Paolo Ferrari. Here, we deliver a customer experience that intuitively understands our many different customers; some buyers rely on a high level of guidance with their purchase, while others prize efficiency. At Alchemy, the choice is yours. Buyers who know what they want can pre-purchase online for easy in-store pick up, or use the in-store self-checkout stations, minimally interacting with staff. For those interested in deeper exploration, Alchemy pairs innovative in-store technology with a highly-skilled team of staff to recommend the perfect product for your personalized wellness journey.