Step into PR Farms, the go-to spot in Santa Cruz for Farm Direct pricing. Wondering what 'Farm Direct' means? It means we handle everything, from cultivation to packaging and delivery, to bring you the best prices. Our selection of brands, featuring Rio Vista Farms, Pacific Reserve, Ole'4 Fingers, and more, all follow the same stringent processes to uphold our Farm Direct commitment. But the savings don't just stop there. Don't hesitate to inquire about our Loyalty Program, designed to supercharge your savings, and the best part is it won't cost you a thing. So, when you visit us, be sure to ask about our Loyalty Program to unlock even more fantastic deals!