Primitiv Boston is a collaboration between former NFL teammates: 2021 Pro Football Hall of Fame Member, Calvin Johnson Jr., Rob Sims, and Boston College alumnus, Gosder Cherilus. Primitiv as a company is a forward-thinking company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent. Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by highlighting the healing power of the plant and producing products that help people and athletes optimize their wellness through holistic relief.