Established in 2004 How we began​ Founded in 2004 . We started this business so it would give us the opportunity to do what we love. It started as a small headshop, we turned it into a company and it has become a brand. Our behavior and values have always been very different from the norm. Our industry has always believed that our businesses known as smokeshops or headshops were never meant to be main-stream. We are not a headshop. We are counterculture. We are a store carrying products for the ladies and gentlemen who enjoy living free of stereotypes Now our subculture is made up of artists, designers, musicians, lawyers, doctors, athletes, young and old adults. We are here to embrace all that keeps us from going insane in this crazy world. Allowing ourselves to live and think freely. To create art, to write music, to graduate from college, to ride a half pipe, catch a first wave, or just take a moment to enjoy life for what it is. SO what!!, if we are deviating from the norm of society by promoting