Our Story We are a group of like-minded friends, family, and legacy lovers of cannabis, hailing from all parts of the Golden State, brought together by a common purpose. Though we remember the old days fondly, we look forward to shaping the industry's future with authenticity and passion. We share a commitment to demonstrating that the world's highest quality cannabis can be grown affordably, ethically, and responsibly, with acknowledgment and respect for the land that nourishes it, the sun that feeds it, the people that cultivate it, and the pioneers that came before us. California Love is our love letter to this state's beauty and bounty.