Joy Reserve is motivated to accommodate an audience unfamiliar with cannabis to help promote health and wellness in Westfield San Francisco Centre Mall. We are dedicated to providing a relaxed yet upscale environment for potential consumers to come and browse non-medicated cannabis replicas and empty packaging at their leisure and have their questions answered in a low-pressure environment. The selection of products we offer on our website is curated by our Consumer Intake Survey and 20-Point Brand Quality Checklist to ensure that all customers will be fulfilled with every purchase made. ​ Our mission in the cannabis industry is to provide consumers with our breadth of knowledge to ensure that the most optimal products are being purchased to help with health benefits. Although plant based wellness is not a recent discovery, we would like to introduce the use of cannabis and hemp to the lives of those who have not used such products. Compounds such as THC & CBD, which are found in cannabis, are able to remedy pain, insomnia, anxiety, and exercise recovery. . The Joy in our name represents relief and fun. Reserve stands for quality over quantity. Our products are chosen with the intention of promoting healthy longevity. ​ As the company is founded by women, Vivian and Kim have been conceptualizing a flagship store where consumers can visit to learn more about cannabis through consultations, experience rooms, and workshops. Even though the cannabis industry can be intimidating for many people, Joy Reserve wants to help destigmatize the cannabis retail experience. Through weekend workshops that provide classes such as cooking with cannabis, sexual wellness, senior wellness, and education wellness. ​ With the current cannabis industry landscape, both co-founders hope to bring equity within the industry for people of color, LGBTQ+ individuals, and gender minorities. Their interest in providing equal opportunities stems from their own identities related to being queer. People who are interested in visiting our store must either show appropriate identification of being twenty one years old or have a valid recommendation card if older than eighteen.