Welcome to Valley Farms, your local source for Farm Direct pricing in the Salinas Valley area. What does 'Farm Direct' mean for you? It means we cultivate, package, and deliver our products straight to your neighborhood, ensuring you get the best prices. Our family of brands, including Rio Vista Farms, Pacific Reserve, Ole'4 Fingers, and more, all undergo the same meticulous processes to uphold our Farm Direct commitment. But that's not all. Our Loyalty Program is designed to enhance your savings even further, and the best part is it won't cost you a thing. So, when you visit us, don't forget to inquire about our Loyalty Program to unlock more incredible deals!