On the tail end of the Great Recession in 2009, we, the CANNAPAGES founders, were laid off from a company that created web media for the YellowPages.
After months of development, we launched the first CANNAPAGES website in January 2010, coinciding with an industry eruption due to new state laws. We immediately established a new precedent amongst other listing sites, by providing not only contact info, but specials as well. Even to ask dispensary owners at that time if they had any sales, caught many of them completely off-guard.
Within months, we were contracted to put our directory and coupons in Post 420 Magazine, the first of several publishing partnerships. We also leveraged our design skills and social media reach to become an integral part of the community long before ever considering the possibility of printing our own directory. We experimented with a million directions: promoting events (including our own parties), building websites --including the first for NCIA-- traveling the convention circuit, marketing guides for the dispensary owners, and even on a few occasions, state-hopping in a 4-seater Cessna with Steve from ADILAS (midnights from Salida into blizzards nonetheless).
During the years that followed, we improved and expanded CANNAPAGES on the side while taking on budtending, and eventually, management roles at dispensaries. We identified what was missing from cannabis media: a simple merging of traditional retail with the forces that once drove underground purchases for the decades before legalization. What you see today is the end product of that research, CANNAPAGES Directory & Digest, which first launched on the streets of Denver in January, 2014. Since then, we’ve worked to spread the joy of CANNAPAGES to the rest of Colorado, Oregon, Arizona, & most recently Oklahoma - and we still have new territories to explore.
Sometimes it’s hard to imagine that today’s publication evolved from the brainstorms of a few activists, patients and growers so long ago. But we wouldn’t have made it without the work of our dedicated team, community of business owners, and of course, our readers!
Thank you for making the last ten years well worth the challenges - we sincerely appreciate it!
Nathan, Micah, and Isaac Johnson, Founders
"The Highest Authority" since 2009
CANNAPAGES is the official "yellow pages" of the cannabis industry, both in print and online. With CANNAPAGES, consumers can connect to industry businesses through three main conduits: a bi-monthly locally-printed directory & digest, comprehensive online listings, and community involvement through sponsorship, company events and social media.
Established in 2009, the brand has since developed from a website and graphics agency into a household cannabis media brand. The coupon-packed CANNAPAGES Directory & Digest, first published in January of 2014 with the advent of Colorado's commercial recreational market, is now printed and distributed in five separate major markets: Denver/Boulder, Southern Colorado, Willamette Valley/Coastal Oregon, Phoenix/Tucson and Oklahoma City/Tulsa. Every two months the magazine generates well over 10 million coupons--in print alone!
The CANNAPAGES marketing platform was designed with two goals in mind: simplicity for the user and return for the advertiser. Today, CANNAPAGES stands alone as the reader's champion of coupons and authority on quality products, as local standard-bearer of the unspoken status quo. No other industry "zine" captures the true cool of the new cannabis purchase experience.
The Cannapages Founders - A Family Operation
True industry pioneers; the CANNAPAGES executive team has managed dispensaries and industrial grows, spoken at conferences, published articles including hundreds of product reviews, and developed successful branding for over 100 cannabis companies over the last decade. They've designed the CANNAPAGES marketing platform with one goal in mind: to bring customer traffic through the door.
"The experiences we’ve gained throughout our journey have shaped our unique approach to “new cannabis” and truly set our product apart from anyone else in the cannabis space." - Nathan Johnson, CEO
CEO/Business Manager - Nathan Johnson
Nathan Johnson, CEO, is responsible for CANNAPAGES’ signature retro look. He holds a Bachelors of Business Administration in Marketing, and is a former GM at a busy Denver dispensary. Nathan's unique and extensive portfolio tells the history of the modern cannabis, through the memorable logos, website concepts and designs leveraged throughout the years by some of the biggest brands in the industry.
COO/Editor-in-Chief - Micah Johnson
COO Micah Johnson holds a BS in Information and Communication Technology, and left dispensary management to work full-time in software development. He has written for a number of publications including Marijuana Business Daily and The Onion, and currently serves as Editor-in-Chief for both print and online editions of CANNAPAGES.
VP of Sales - Isaac Johnson
Stationed to oversee headquarters in CANNAPAGES' Denver birthplace, Isaac Johnson maintains sales, operations and hiring. When not traversing the highlands on holiday, he works full-time in radiology at Denver Health.