Traveled from NY to visit family in Concord and was skeptical about this place given the reviews especially about racism. I came into this shop 2 days in a row and had some of the BEST service both days. Ended up leaving with $300 worth of E-juice. I wish I got the guy's name behind the counter. He was sooo helpful, patient, and knowledgeable. I experienced ZERO racism just friendly conversation and great salesmanship. He directed me to juices and coils I would like based on my taste. I came back to NY, tested all his recommendations and loved every single e-juice I bought there which has never happened before. That guy needs a raise. Thank you so much for all your help, hope you make it to visit NY, and remember bring your juices with you lol. Amazing place