Established in 1964 For 50 years, the location has been home to the company's De La Concha store, which is now fully remodeled to the brand's new global store concept "Davidoff of Geneva - since 1911". The flagship store retains core elements of the traditional De La Concha charm, in particular the internationally recognized pipe and pipe tobacco offering and expertise as well as the spacious cigar lounge for aficionados to enjoy a premium cigar. The first of its kind in the United States, the new 6th Avenue location will cement Davidoff's commitment to New York City.