News flash: it's a damn liquor store. This being said, Eastridge Liquor (I have to be honest that I never knew the name) has been a limited part of our social circle's lives for years in a very limited capacity. We don't go here to buy beer. We don't go here to buy wine. We don't go here to by booze. We don't go here to buy snacks. We don't go here to buy smokes. We go here for one reason and one reason only... to buy shots of 99 Bananas after leaving the Riviera with a belly full of steak and martinis. It's a strange tradition, but it's our tradition, and it's a tradition that Eastridge Liquor had no idea it had been participating in. For that I'm grateful.