I grew up in this area and had been coming to this location since back when it was G&Js in the late 90s .. To be honest a lot of people in the community were sad to see them go but they had told us it was time and good things were going to happen. The way they made you feel though, they knew you and knew who was your family and would always make small talk and you'd feel they truely appreciate your business. I am very happy to say that it apparently runs in the family because we get the same exact feel here! The service here is amazing they are always happy to help point you to new flavors you might like to try sometimes even offering a deal for some of their regulars. My boyfriend Erik has been given some great deals on new craft brews when he goes in. My son goes here very often and he's always greeted with a Hey! Jacob! It makes his day.. he's on the autism spectrum and socially ackward at times but he loves going up there because they're so welcoming and helpful when he's looking for something in particular. I'm a fan of the flavored liquor myself and they have a massive wall... pictures don't do it justice you have got to see it.. the choices are almost overwhelming there's so many but if you like to mix it up it's the place to be. The shopping center with it is just the icing on the cake of this epic neighborhood party store. Can pick up dinner at Papa's Pizza and drinks next door at Royal Liquor all in one stop, gotta love that! :)