Established in 1970 The High Road Smoke Shop was founded in 1970. Over the years, The High Road has built an outstanding reputation for being the largest smoke shop in San Diego, providing customers with the best service possible, and for having the largest selection of smoking accessories available. Unfortunately, when the original owner sold the shop back in the 90's, The High Road lost its reputation for providing customers with the best service possible and keeping up with the latest products. As of January 2017, The High Road went under new ownership to bring the store back to life! After a few months of dedication and hard work, the store is finally back on its feet and re-opened in April of 2017, with a new look and design.