Established in 2017 The business began as Tobacco Plus in 2011 and was purchased by a new owner in January of 2017. Between January and November of 2017, the shift from groceries to more glass products as well as vaporizers happened and on November 4, 2017 'Up In Smoke' had an official grand reopening. Up In Smoke will continue to build on existing inventory and is proud to be Madison Wisconsin's newest smoke shop!