Pros. Freshwater Vapor has a nice well lit shopping space with plenty of seating. Good quantity of hardware. Good quantity of premium E-Juice lines. Helpful and knowledgeable staff. 5 stars rewards member. Good mix of clone and authentic hardware. Cons. Price on some hardware can be higher than competing stores in the area. Availability of popular E-Juice flavors/nicotine levels can be spotty at times.