Established in 2013 Two guys decided to try quitting smoking (again). They wanted to stop killing themselves with all of the carcinogens packed in cigarettes. They turned to electronic cigarettes to see if it would help. They quickly agreed it was an easy transition and that a few weeks in to quitting, they both enjoyed these devices more than actually smoking tobacco. As they shopped at local, second-rate, outlets for devices and e-juice they both thought nobody was really serving the product the way that it should be. The way the consumer wished. They wanted to try flavors before they bought them. They wanted to sit down and talk with other vapists, share advice on flavors and devices. They quickly realized that if there was ever to be such a place they might have to be the ones to build it. So they did and they all lived happily ever after.