I visited this shop today, and I'm REALLY optimistic with the direction that it's going, and here's why: It looks like it'll be a true family-run operation. Fresno does have a lot of vape shops, but none of them have that "home" feel to them. The "cons": Like some reviewers have pointed out, it is a little hard to find, but that's mostly due to the parking lot being a small one-way lot. They also do not have a lot of selection at the moment, but that's because they are under new ownership. The two owners that I got to meet today were super helpful, nice, respectful, and didn't pressure me into buying anything. They felt genuine, which is hard to come by these days. So to fellow vapers like myself who want a chill environment without the sales bs: have some patience and keep checking in. They'll be building inventory over the next few weeks. I myself will definitely be coming back to see what they do with the place, and will continue to update my review as I go.