Quitting smoking is a fantastic thing. It should be available to everyone no matter how much cash they carry in their pocket. Not everyone has 60$- 250$ to drop on a dime. Cigarettes are not only expensive but it's hard to quit as it is. Thank god for this outlet store. It's soft on the pocket, welcoming, and relaxing. Did I mention nice to my wallet??? It makes the transition a lot easier, I can buy everything I need plus more and still keep up with technology. I'm not made of money, I've got kids, and responsibilities that never seem to end so I'm really thankful these people work with you and price match. It's nice to go to a place where they really care enough to get you what you need and want rather than up sell you.